About us

She's been on a bike since she could pedal. No racing bike, no clip-in shoes - just a bike, and everywhere to go. Cycling was never a sport for her, it was just how she moved through the world. That never stopped.

He discovered cycling a few years ago, bought all the gear, got a fast bike, and immediately became the person who tracks every kilometer. You know the type.

Somehow, we ended up on the same rides.

Different entry points, same energy. We like moving, we like going fast, and we do it without taking it too seriously.

The goal is never the PB - it's the ride. The hills. The coffee stop after.

FAF came out of all of that. A cycling lifestyle brand for people who love the sport without needing it to be their whole identity. Performance that doesn't take itself too seriously. Kit that works as hard as you do and still looks good at the café.

Built it in Stuttgart. Tested it on the hills. Worn every weekend.

Fast as f*ck — no matter your pace. 🦆

Love from Linda & Simon, the FAF founders,
Stuttgart